Amanda Freeman


Amanda Freeman is Founder and CEO at SLT (Strengthen Lengthen Tone), a fast growing boutique fitness studio business with 20+ studios in NY, NJ, CT, PA, and MA.

A graduate of Duke University and Harvard Business School, Amanda began her career as a market researcher, consultant and trendforcaster at The Intelligence Group and CAA (Creative Artists Agency).  In 2007, Amanda co-founded Vital Juice, a health and wellness daily e-newsletter focused on delivering the latest in trends, research and tips in the areas of fitness, beauty, nutrition and wellness. Having amassed over 250,000 subscribers in top-tier cities and growing at an annual rate of 150% a year, Amanda sold her stake in the company to Tasting Table in 2012.

Amanda is also an angel investor with a particular focus on female founded businesses and health and wellness brands.