A Solutions-Oriented Conference

Practical advice from iconic studio owners.
1:1 meetings with hand-picked tech partners proven to move the needle.
Networking with peers facing your same issues.

April 27th, 2018 // JCC Manhattan
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Speakers

Learn from owners and managers of the hidden gems and most successful boutique fitness studios in the country, including:

Mark Fisher & Michael Keeler
Co-Founders of
Mark Fisher Fitness, on how to build a studio that generates $4M annually by year 4 and $10M gross in 4 years

Debra Frohlich – Co-founder Of Row House, on how she built a studio that was recently acquired by Xponential Fitness

Olivia Young – Founder of Box+Flow, on how she built a studio that was profitable from Day One.

Heather Eary – Regional Director, Yogaworks North East, on how to manage a Millennial workforce

Companies

Discover innovative technology companies that are changing the way we conduct business. Schedule 1:1 meetings with reps to learn how their platforms can help your studio:

  • Attract new clients with conversion technology
  • Engage with existing clients by leveraging retention technology
  • Learn operational efficiencies that maximize utilization 
  • Identify high risk clients win back lapsed clients
  • Available at Happy Hour: exclusive complimentary trials

You will leave BFS2018 armed with the strategies and solutions needed to compete in the boutique fitness industry, and succeed in growing your business.

Community

Immediately following the day’s breakout session, join the presenters and sponsors in the main auditorium for happy hour networking.

SpeakersGet face time with BFS2018 speakers and their colleagues to discuss their successful business strategies

Studio OperatorsMeet other studio owners and operators to connect and learn, while sharing and getting feedback

Technology ExhibitorsVisit the BFSTech Playground to understand emerging trends, and get exclusive free trials

Bar, Bites & BeatsCocktails, beer, wine and water served along side light bites and a live dj from 5:00 to 9:00pm

Speakers

Meet our most valued speakers

JULIAN A. BARNES

Wellness Leaders Collective

Co-Founder, Boutique Fitness Summit and Founder, Wellness Leaders Collective

HEATHER EARY

YogaWorks

Regional Development Director

NT ETUK

FitGrid

Co-Founder, Boutique Fitness Summit and Founder & CEO, FitGrid

STEVE FEINBERG

Speedball Fitness

Founder

MARK FISHER

Mark Fisher Fitness

Founder

Amanda Freeman

SLT

Founder & CEO

Debra Frohlich

Row House

Co-Founder

Kelvin Gary

BodySpace Fitness

Owner & Head Coach

Jasmine Graham

Fitness Sanctuary

Owner & CEO

Roger Harvey

Cyc Fitness

Chief Operating Officer

Tonya Jacobs

Mercedes Club

General Manager

Tristan Keeffe

Solace New York

Co-Founder

Michael Keeler

Mark Fisher Fitness

Co-Founder

Daniel Lucas

Nimble Fitness

Co-Founder

Donna Rubin

Bodē NYC

Co-Founder

Patricia Ruiz

Moving Strength Pilates

Founder & CEO

Leanne Shear

Uplift Studios

Co-Founder

Debora Warner

Mile High Run Club

Founder & CEO

Olivia Young

Box + Flow

Owner & CEO

8 Hours of Impact

Get in. Get the information. Get out.

1pm - 1:05pm
JCC Auditorium
Julian A. Barnes

Welcome

Opening remarks from conference Co-Founder Julian A. Barnes – CEO, Wellness Leaders Collective

1:05 - 1:20pm
JCC Auditorium
Julian A. Barnes

State of the Boutique Fitness Industry

Get the latest information and intelligence about the boutique fitness industry, learn  about the key trends that are shaping our industry and hear predictions for the future of this industry.

1:20 - 2:20pm
JCC Auditorium
PANEL DISCUSSION

Navigating the Competitive Marketplace: How to Compete Against National Brands

Discover the secrets used by successful independent studios to build thriving businesses in their communities despite the presence of well-funded and high-profile national chains.

2:20 - 2:30pm
JCC Auditorium
NT ETUK

Key Technologies to Watch

Boutique Fitness Summit co-founder and FitGrid CEO, Nt Etuk will give an overview of the categories of software (and the key players in each space) allowing studios to automate marketing, deliver great customer service, generate revenue, boost retention, engage community, and more.

2:30 - 2:45pm
Transition to 7th Floor

Break

2:45 - 3:15pm
Beit Room
Mark Fisher/Michael Keeler

How We Built A Studio That Generated $4M Annually By Year 4

In this talk, Michael and Mark will show you how to create a world-class service culture that will ignite your growth and help you create clients for life. A strong service culture is the DNA of your business and is driven by many factors: the people you hire, the expectations you set, and the dialogue you foster. You’ll learn the specific strategies they used to build Mark Fisher Fitness into one of the fastest growing companies in America.

2:45 - 3:15pm
Conference Center
DEBORAH WARNER

Hiring for Attitude, not Aptitude

Learn how to attract top talent in a competitive market by identifying who is personally aligned with your brand mission, supporting the right candidates through a quality training program, and applying retention tools through ongoing education and incentives.

2:45 - 3:15pm
Reception Room
Kelvin Gary

Building Your Customer Experience - Laying the Foundation for Success

3:20 – 3:50pm
Beit Room
Debra Frohlich

How I Built A Studio That Was Recently Acquired In A Crowded Marketplace

In this presentation, Debra will discuss people, process, and product and discuss the balance of all three to create a successful business.  She will break down each to help build a roadmap towards how to get all three firing on all cylinders!  She will also discuss why she chose to partner to expand Row House and the benefits of a franchise system to entrepreneurs looking to get into the fitness space.

3:20 – 3:50pm
Conference Center
Tonya Jacobs

Building & Managing High Performance Teams

In this informative presentation, Tonya will discuss the necessary qualities for successful leadership and teach you how to lead through vision to build your successful team.  “We can only use the carrot and the stick to get people to perform for a while, but eventually, if they don’t care about the mission, about their leader and/or about one another, the team will fracture and lose steam”.  Our traditional view of management is task-based and mechanical. Learn the difference between managing and leading, EQ versus IQ, trust versus micro-management.

3:20 – 3:50pm
Reception Room
Olivia Young

How I Built A Studio That Was Profitable From Day One

In this talk, Olivia shares her personal journey in building a successful studio from ground up year one.

3:50 – 4:00pm
7th Floor

Break

4:00 - 4:30pm
Beit Room
NT Etuk

Drive Profit and Brand Loyalty By Identifying, Attracting and Keeping Your Ideal Customers

20% of your clients drive 80% of the business you want most.  The other 80% of clients just drive you crazy.  Your goal has to be to identify your 20%, retain them, and then find more of them.  So how do you start?  What do you do?  How do you “fire” the clients that are noise?  And how do you drive, drive, drive until the 20% that are ideal become 50, 60, 80% of the business you’ve got?  This is where you find out.
4:00 - 4:30pm
Conference Center
Heather Eary

Engaging the Millennial Workforce

In the midst of exploding competition and a growing number of Millennial employees it’s imperative that we, as Leaders, evolve.  Let’s explore how to embrace and understand our Millennial employees so that we can lead, guide and grow people, including ourselves, for the good of the business.  Success is accomplished through collaboration and the courage to be the teacher and the student.
4:00 - 4:30pm
Reception Room
Daniel Lucas

How To Know When To Open Your 2nd Location

In this talk, Daniel shares the ins and outs of understanding the key indicators and important strategy to opening a successful second location.

4:30 - 5:00pm
Beit Room
Steve Feinberg

Teach Your Instructors These 3 Principles That Will Keep Their Students Coming Back

As a manager or owner of a fitness studio of any size, there is one universal truth: the beating heart of the instructor team must drive retention and new enrollments. Learn what to implement in and out of the classroom that can immediately affect your studio’s outcome and income.

4:30 - 5:00pm
Conference Center
Roger Harvey

Bring Your A-Game, or Stay The F**** Home

4:30 - 5:00pm
Reception Room
Leanne Shear

Building a Community to Grow Your Business

Today, creating and growing a community in wellness/fitness is no longer a differentiator: it’s a must-have. Leanne will discuss using community to build a business…and using a business to grow community. Integral to this is connecting others, and connecting with others; developing authenticity and authentic leadership; and helping others find meaning.

5:00 - 9:00pm
Info Here
JCC Auditorium

FitTech Happy Hour

After the presentations, join us at the FitTech Happy Hour to network with other owners and managers facing the same challenges you face everyday, browse exhibitors to discover amazing new products & services; and enjoy lite bites, delicious cocktails and great music from our live DJ.

Event tickets

Join owners & managers from these fitness studios who will be attending the Boutique Fitness Summit 2018

Technology Partner Sponsorship Opportunities

Get your solution in front of key decision makers

Presenting Sponsor

Click our sponsors logos to learn about their business solutions.

Gold Sponsors

Silver Sponsors

Click our sponsors logos to learn about their business solutions.

Partners

FitTech Happy Hour Sponsor

Food & Beverage Partners

Event Info

  • April 27th, 2018
  • 12pm - 9pm
  • 334 Amsterdam Ave, NY, NY
  • info@bfs2018.com
  • (914)893-2688